Strategic Objective 5: Introduce Efficient Destination Management Practices
SI 5.1
Enhance the professional capacities of the DMO Staff
Municipality
5.1.1
Enroll in professional development learning programs for DMO staff
Mestia, Lentekhi
Responsible Party
Estimated Budget
5.000 EUR
Estimate Timeline
Autumn-Winter 2023
Municipality
5.1.2
Recruit an international DMO professional volunteer to provide mentoring
Mestia, Lentekhi
Responsible Party
DMO, GNTA
Estimated Budget
15.000 EUR
Estimate Timeline
Autumn-Winter 2023
Municipality
5.1.3
Attend international conferences organized for DMO professionals
Mestia, Lentekhi
Responsible Party
DMO, GNTA
Estimated Budget
5.000 EUR
Estimate Timeline
Winter-Spring 2024
Results
International quality and standardization of alpine destination management
SI 5.2
Collect Visitor & Service Provider Data in GIS Format for Analysis
Municipality
5.2.1
Desk research: gather, sort and analyze available tourism data and statistics of Svaneti Region
Mestia, Lentekhi
Responsible Party
Estimated Budget
TBD
Estimate Timeline
Autumn-Winter 2023
Municipality
5.2.2
Outsource a technology / research vendor through a RFP & TOR project management process for implementing a GIS system and gathering new Svaneti specific data
Mestia, Lentekhi
Responsible Party
Estimated Budget
10.000 EUR
Estimate Timeline
Autumn-Winter 2023
Municipality
5.2.3
Create a Server-Based GIS system: Develop a centralized server-based GIS system that facilitates the storage, management, and analysis of geographic data related to tourism infrastructure and facilities.
Mestia, Lentekhi
Responsible Party
Estimated Budget
TBD
Estimate Timeline
Ongoing
Municipality
5.2.4
Define Components of the GIS System administrative module, Statistics Module, Map Basement, Public User Interface
Mestia, Lentekhi
Responsible Party
Estimated Budget
TBD
Estimate Timeline
Ongoing
Municipality
5.2.5
Data Collection and Maintenance and train DMO staff to execute direct functions. DMO staff can regularly add new information and make necessary changes.
Mestia, Lentekhi
Responsible Party
Estimated Budget
TBD
Estimate Timeline
Ongoing
Municipality
5.2.6
Cost Optimization: Opt for open-source technologies to minimize costs. Utilize PostgreSQL with the PostGIS module as a reliable database for storing spatial data, and employ QGIS for data input and manipulation.
Mestia, Lentekhi
Responsible Party
Estimated Budget
TBD
Estimate Timeline
Ongoing
Results
Improved understanding of the tourism landscape, informed decision-making, comprehensive data collection, centralized data management, enhanced data analysis and reporting, improved visitor experience, and cost optimization through the use of open-source technologies
SI 5.3
Increase operational efficiency of DMO Svaneti
Municipality
5.3.1
Develop a 4-year action plan
Mestia, Lentekhi
Responsible Party
Estimated Budget
TBD
Estimate Timeline
Autumn-Winter 2023
Municipality
5.3.2
Define Quarterly or Biannual Goals
Mestia, Lentekhi
Responsible Party
Estimated Budget
No Cost
Estimate Timeline
Winter-Spring 2024
Municipality
5.3.3
Recruit Motivated and Professional Personnel
Mestia, Lentekhi
Responsible Party
Estimated Budget
TBD
Estimate Timeline
Winter-Spring 2024
Municipality
5.3.4
Expand Presence Beyond the Municipal Center
Mestia, Lentekhi
Responsible Party
Estimated Budget
TBD
Estimate Timeline
Spring-Autumn 2024
Municipality
5.3.5
Foster Partnerships and Utilize Tourism Products
Mestia, Lentekhi
Responsible Party
Estimated Budget
No cost
Estimate Timeline
Summer-Autumn 2024
Results
Annual or multi-year action plans are adopted, a roadmap action plan for activities are adopted, providing a clear roadmap for the organization and help prioritize tasks effectively. Professional and motivated personnel recruited and employed. Enhancement of tourism development not only in the center but also in remote regions of Svaneti. Remote area problems are also identified and solutions applied. The DMO will maximize the utilization of local resources and promote sustainable tourism practices.
SI 5.4
Destination Svaneti - define its positioning at national and international level
Municipality
5.4.1
Execute brand guidelines and design clear brandbook using results of the branding assignments.
Mestia, Lentekhi
Responsible Party
Estimated Budget
10,000 EUR
Estimate Timeline
1 year
Results
Consistent and cohesive brand identity of Svaneti.
SI 5.5
Destination management network and partnership between public and private actors
Municipality
5.5.1
Conduct quartarly meeting with the founders and partners
Mestia, Lentekhi
Responsible Party
Estimated Budget
5000 EUR
Estimate Timeline
Annual
Municipality
5.5.2
Initiate and facilitate functioning of the "svaneti tourism forum" - network of public-private partners
Mestia, Lentekhi
Responsible Party
Estimated Budget
5.000 EUR
Estimate Timeline
Annual
Results
Improved communication, collaboration, and alignment among stakeholders.