Key performance indicators and monitoring processes
These KPIs can help measure the progress and success of the initiatives. It is important to establish baseline data and set specific targets for each KPI to effectively monitor the impact and outcomes of the efforts. Targets can include economic goals, socio-cultural goals, and environmental goals.
KPIs for: Improve infrastructure and public services
Urban & land use planning:
● Percentage increase in the adoption and implementation of comprehensive urban and land use plans.
● Number of land use plans developed or revised to align with sustainable development principles.
● Increase in the number of mixed-use developments or compact urban forms to reduce sprawl.
● Percentage increase in the availability of green spaces and public parks per capita.
Regulated sustainable recreation infrastructure development:
● Number of sustainable recreational facilities developed or upgraded.
● Increase in the usage rate of sustainable recreation infrastructure.
● Number of visitors or participants in sustainable recreational activities.
● Percentage increase in the satisfaction rate of visitors/users of sustainable recreational facilities.
Sustainable and quality energy supply:
● Percentage increase in the use of renewable energy sources.
● Reduction in energy consumption per capita or per unit of GDP.
● Number of energy-efficient buildings or establishments.
● Percentage increase in the reliability and quality of energy supply.
Roads and regional connectivity:
● Reduction in average travel time or congestion on major roads.
● Increase in the number of well-maintained roads and bridges.
● Improvement in the road safety index or reduction in the number of accidents.
● Increase in the number of regional transportation options.
● Increase in the usage rate of public transportation.
● Percentage increase in the coverage and accessibility of public transportation services.
● Reduction in public transportation waiting times.
● Improvement in the satisfaction rate of public transportation users.
National & international transportation access:
● Increase in the number of national and international flight connections.
● Reduction in travel time or cost for national and international travel.
● Improvement in the efficiency and capacity of airports.
● Increase in the number of airlines serving the destination.
Water supply & wastewater:
● Percentage increase in access to safe drinking water.
● Reduction in water leakage or non-revenue water.
● Increase in the coverage and effectiveness of wastewater treatment facilities.
● Improvement in water quality indicators, such as the reduction of pollutants or contaminants.
Solid waste management:
● Percentage increase in waste diversion or recycling rates.
● Reduction in per capita waste generation.
● Increase in the coverage and efficiency of waste collection services.
● Improvement in the satisfaction rate of residents with solid waste management services.
KPIs for: Create world-class tourism products
Promote unlimited off-piste skiing opportunities:
● Increase in the number of off-piste skiing enthusiasts visiting the destination.
● Number of off-piste skiing routes developed and maintained.
● Positive feedback and ratings from off-piste skiing visitors.
● Increase in the revenue generated from off-piste skiing activities.
Develop new ski trails around existing resorts:
● Number of new ski trails developed and opened.
● Increase in the length and variety of ski trails available.
● Improvement in the ski trail infrastructure and facilities.
● Increase in skier satisfaction and positive reviews.
Host international events, festivals, and sporting events:
● Number of international events, festivals, or sporting events hosted.
● Increase in the number of participants or attendees from abroad.
● Positive media coverage and publicity generated from hosting the events.
● Economic impact of the events, such as increased tourist spending and job creation.
Develop a "heritage trail":
● Number of heritage sites included in the heritage trail.
● Increase in the number of visitors to heritage sites.
● Improvement in the interpretation and preservation of heritage sites.
● Positive feedback and ratings from visitors to the heritage trail.
Revitalize historic villages and heritage sites:
● Number of historic villages or heritage sites revitalized.
● Increase in visitor numbers to revitalized areas.
● Increase in the number of businesses or services in revitalized areas.
● Enhancement of the overall visitor experience in historic villages or heritage sites.
Connections to new equestrian, mountain biking, and hiking trails:
● Number of new equestrian, mountain biking, and hiking trails developed.
● Increase in the length and variety of trails available.
● Increase in user satisfaction and positive feedback from trail users.
● Number of trail users or participants in related activities.
Develop new trails connecting neighboring regions:
● Number of new trails connecting neighboring regions established.
● Increase in cross-regional tourism or visitation.
● Improvement in regional collaboration and partnerships.
● Economic impact of increased tourism and visitor spending in the connected regions.
● Increase in the availability and accessibility of guides, trail maps, and information.
● Number of huts or shelters developed and maintained along the trails.
● Improvement in the safety and emergency response capabilities.
● Positive feedback and satisfaction ratings from trail users.
Improved standards of hospitality, accommodation, and services:
● Implementation of quality standards and improvement initiatives in hospitality, accommodation, and service sectors.
● Increase in customer satisfaction ratings and positive feedback regarding hospitality experiences.
● Improvement in accommodation facilities, amenities, and guest services based on customer feedback.
● Positive ratings and reviews for hospitality establishments and services in Svaneti.
KPIs for: Develop workforce training programs
Open an Adventure Tourism School branch in Mestia:
● Successful establishment and operation of the Adventure Tourism School branch.
● Number of students enrolled in adventure tourism training programs.
● Graduation rate and student satisfaction with the training programs.
● Increase in the number of trained professionals in the adventure tourism industry. Create the Adventure Skills Pathway:
● Development of a structured pathway for acquiring adventure tourism skills.
● Number of individuals participating in the Adventure Skills Pathway.
● Increase in the completion rate and proficiency of participants.
● Positive feedback from individuals who have followed the pathway.
Future Guides Summer School and Adventure Tourism Leader Program:
● Number of participants in the Future Guides Summer School and Adventure Tourism Leader Program.
● Success rate of program graduates in obtaining employment in the adventure tourism industry.
● Increase in the number of qualified adventure tourism leaders in the destination.
● Employer satisfaction with the skills and knowledge of program graduates.
Accreditation of trainers in adventure tourism education:
● Number of trainers or educators accredited in adventure tourism education.
● Improvement in the quality and standard of adventure tourism training programs.
● Positive feedback and ratings from students or participants in accredited training programs.
● Increase in the number of accredited training institutions or organizations.
Establish Financing Mechanisms for Adventure Guide Training:
● Development and implementation of financing mechanisms for adventure guide training.
● Number of individuals accessing financial support for adventure guide training.
● Increase in the affordability and accessibility of adventure guide training programs.
● Number of trained adventure guides supported through the financing mechanisms.
Support skills development for local hospitality and transport businesses:
● Number of local hospitality and transport businesses receiving skills development support.
● Increase in the adoption of quality service standards and practices in supported businesses.
● Improvement in the skills and competencies of employees in supported businesses.
● Positive feedback and ratings from customers of supported businesses.
Enhancing destination and trails management:
● Implementation of improved destination and trail management practices.
● Reduction in visitor incidents or accidents through enhanced management and safety measures.
● Increase in the number of well-maintained and sustainable trails.
● Positive feedback and satisfaction ratings from trail users and visitors.
Promote mountain guiding professions through guide offices and enhanced services:
● Increase in the number of guide offices established or enhanced.
● Number of individuals employed as mountain guides or adventure guides.
● Improvement in the professionalism and quality of guide services.
● Positive feedback and ratings from clients or tourists who have utilized guide services.
Enhance safety and risk management in mountain operations:
● Implementation of improved safety protocols and procedures in mountain operations.
● Reduction in the number of accidents or incidents related to mountain activities.
● Increase in safety training and certifications among mountain operators and guides.
● Positive feedback and perception of enhanced safety measures by visitors and stakeholders.
Mountain Host Campaign - a tailored vocational training program:
● Launch and execution of the Mountain Host Campaign vocational training program.
● Number of individuals completing the Mountain Host training program.
● Improvement in the hospitality and customer service skills of trained Mountain Hosts.
● Positive feedback and satisfaction ratings from tourists who interacted with Mountain Hosts.
Institutionalization and formalization of existing cultural knowledge:
● Documentation and preservation of local cultural knowledge and practices.
● Establishment of formal programs or initiatives to transmit cultural knowledge to future generations.
● Increase in awareness and appreciation of local culture among visitors and residents.
● Positive feedback and recognition from the community and cultural experts for preserving cultural heritage.
KPIs for: Promote Svaneti in the global adventure market
Create an effective 1-year marketing plan:
● Development and implementation of a comprehensive marketing plan for Svaneti.
● Increase in the number of visitors attracted to Svaneti through marketing efforts.
● Improvement in brand recognition and awareness of Svaneti as an adventure destination.
● Positive feedback and ratings on the effectiveness of the marketing initiatives.
Develop and maintain the Svaneti website:
● Creation and maintenance of a user-friendly and informative website for Svaneti.
● Increase in website traffic and engagement metrics (such as page views, time spent on site, bounce rate).
● Improvement in the visibility and search engine ranking of the Svaneti website.
● Positive feedback and satisfaction ratings from website visitors.
Enhance the online presence of Svaneti:
● Increase in the number of followers and engagement on social media platforms.
● Improvement in online reviews and ratings of Svaneti as an adventure destination.
● Expansion of Svaneti's online reach through collaborations with influential online platforms.
● Positive sentiment and engagement from online communities and audiences.
Create Svaneti visitor guide and map:
● Development and distribution of a comprehensive visitor guide and map for Svaneti.
● Increase in the availability and usage of the visitor guide and map.
● Positive feedback and satisfaction ratings from visitors who have utilized the guide and map.
● Improvement in visitor knowledge and understanding of Svaneti's attractions and activities.
Implement a storytelling marketing campaign:
● Launch and execution of a captivating storytelling marketing campaign for Svaneti.
● Increase in engagement and interactions with the campaign content (such as shares, comments, likes).
● Positive sentiment and emotional connection evoked by the storytelling campaign.
● Increase in the number of travelers inspired to visit Svaneti through the campaign.
Engage content creators and influencers:
● Collaboration with influential content creators and influencers to promote Svaneti.
● Increase in the reach and exposure of Svaneti through content creator collaborations.
● Improvement in the perception and portrayal of Svaneti in content created by influencers.
● Positive feedback and audience engagement with content featuring Svaneti.
Collaborate with tour operators and travel agents:
● Establishment of partnerships and collaborations with tour operators and travel agents.
● Increase in the number of adventure tour packages or itineraries featuring Svaneti.
● Improvement in the promotion and sales of Svaneti adventure experiences by tour operators.
● Positive feedback and satisfaction ratings from tourists who have booked Svaneti tours.
Participate in adventure travel trade shows and exhibitions:
● Active participation in relevant adventure travel trade shows and exhibitions.
● Increase in leads generated and business connections made during the events.
● Improvement in brand visibility and recognition through participation in industry events.
● Positive feedback and engagement from trade show attendees and industry professionals.
Launch targeted campaigns:
● Successful execution of targeted marketing campaigns for specific adventure segments.
● Increase in the number of visitors attracted to Svaneti through targeted campaigns.
● Improvement in the awareness and interest of the target audience in Svaneti's specialized adventure offerings.
● Positive feedback and engagement from the target audience regarding the campaign content.
KPIs for: Introduce effective destination management
DMO management practices using case examples of benchmarking regions:
● Adoption and implementation of best practices in destination management based on benchmarking regions.
● Improvement in the efficiency and effectiveness of DMO management practices.
● Positive feedback and recognition from stakeholders and industry experts regarding the DMO's management approach.
● Recognition of the DMO as a leader in destination management practices.
Increase operational efficiency of DMO Svaneti:
● Streamlining of internal processes and workflows within the DMO.
● Reduction in administrative and operational costs while maintaining or improving service quality.
● Improvement in response times and effectiveness in addressing stakeholder needs.
● Positive feedback and satisfaction ratings from stakeholders regarding the DMO's efficiency.
Destination Svaneti - define its positioning at the national and international level:
● Development and implementation of a clear and distinctive positioning strategy for Svaneti.
● Adoption and adherence to brand guidelines across all marketing and promotional materials.
● Improvement in the perception and reputation of Svaneti's brand, unique selling points and competitive advantages.
● Positive feedback and recognition from target markets and industry professionals regarding Svaneti's positioning.
Destination management network between public and private actors:
● Establishment and strengthening of collaborative relationships and networks between public and private stakeholders.
● Increase in the level of cooperation and coordination among key actors in destination management.
● Successful implementation of joint initiatives and projects by public-private partnerships.
● Positive feedback and satisfaction ratings from stakeholders regarding the effectiveness of the destination management network.
Collect visitor and service provider data and visualize it in GIS format for analysis:
● Implementation of data collection mechanisms for visitor and service provider data.
● Availability of accurate and comprehensive data on visitor trends, preferences, and behavior.
● Visualization of data in GIS format for better analysis and decision-making.
● Utilization of data insights to inform destination management strategies and actions.