Strategic Objective 2: Enhance Svaneti’s unique selling proposition by creating world class tourism products
SI 2.1
Promote unlimited “off-piste” skiing opportunities around Tetnuldi ski-area
Municipality
2.1.1
Design and mapping off-piste ski runs around ski-resort
Mestia, Lentekhi
Responsible Party
Estimated Budget
No cost
Estimate Timeline
1 year
Municipality
2.1.2
Prepare and obtain approval for Urban and Land Use planning that covers the entire administrative territory of Mestia and Lentekhi Municipalities.
Mestia, Lentekhi
Responsible Party
MTA
Estimated Budget
TBD
Estimate Timeline
3 years
Municipality
2.1.3
Include off-piste ski opportunities & maps in destination marketing efforts
Mestia, Lentekhi
Responsible Party
Estimated Budget
TBD
Estimate Timeline
Varies
Results
Increase of ski-lift sales by 25% per year.
SI 2.2
Develop new ski trails around existing resorts (Tetnuldi and Hatsvali) and beyond
Municipality
2.2.1
Produce and distribute ski-touring trail maps
Mestia, Lentekhi
Responsible Party
Estimated Budget
50,000 EUR
Estimate Timeline
1 year
Municipality
2.2.2
Design and build guidelines to define number, location and investment for the overnight huts and shelters
Mestia, Lentekhi
Responsible Party
DMO/Donors
Estimated Budget
15,000 EUR
Estimate Timeline
3 years
Municipality
2.2.3
Develop and establish functional rescue system
Mestia, Lentekhi
Responsible Party
Estimated Budget
150,000 EUR
Estimate Timeline
3 years
Results
Increase safety operations, overnights and visitor number by 20%
SI 2.3
Host international winter festivals and sporting events
Municipality
2.3.1
Contract multi-year hosting agreements with Freeride and Highlander.
Mestia
Responsible Party
Estimated Budget
150,000 EUR
Estimate Timeline
1 - 3 years
Municipality
2.3.2
Search and submit hosting proposals for other international events.
Mestia
Responsible Party
DMO/MTA
Estimated Budget
150,000 EUR
Estimate Timeline
Ongoing
Municipality
2.3.3
Develop calendar and host annual sport fests and events
Mestia, Lentekhi
Responsible Party
Estimated Budget
No cost
Estimate Timeline
1 year
Results
Attract high spender adventurers - 30% during the event week and a week after. Svaneti will become known in the international market as a competitive destination for hosting mountain events.
SI 2.4
Develop a “heritage trail” that retraces historical events and folk festivals
Municipality
2.4.1
Develop the Caucasus Mountain Explorers trail (research, planning, producing, marketing)
Mestia, Lentekhi
Responsible Party
Estimated Budget
50,000 EUR
Estimate Timeline
1 year
Municipality
2.4.2
Ideate other heritage trail themes to develop and promote
Mestia, Lentekhi
Responsible Party
Estimated Budget
No Cost
Estimate Timeline
Ongoing
Results
Increased tourism, preservation of cultural traditions, economic growth, enhanced visitor experiences, and a competitive edge in the tourism industry.
SI 2.5
Revitalize historic villages and heritage sites for living history experiences
Municipality
2.5.1
Organize and promote thematic performances, interpretation and storytelling experiences.
Mestia
Responsible Party
Estimated Budget
50,000 EUR
Estimate Timeline
1 - 3 years
Results
Increased tourism, preservation of cultural traditions, economic growth, enhanced visitor experiences, and a competitive edge in the tourism industry
SI 2.6
Connect historic communities & valleys with new equestrian, mountain biking and hiking trails
Municipality
2.6.1
Conduct maintenance to reactivate historical “village to village” trails
Mestia, Lentekhi
Responsible Party
Estimated Budget
100,000 EUR
Estimate Timeline
3 years
Results
Extend tourism operation zones by introducing network of the historic tarils - more visitors to the remote villages
SI 2.7
New regional trails connecting Svaneti, Samegrelo, Racha
Municipality
2.7.1
Connect Upper and Lower Svaneti with 3 most scenic trails, mark trails
Mestia, Lentekhi
Responsible Party
Estimated Budget
50,000 EUR
Estimate Timeline
1 year
Municipality
2.7.2
Connect historic communities & valleys with new equestrian, mountain biking and hiking trails
Mestia / Lentekhi
Responsible Party
DMO/Investors
Estimated Budget
200,000 EUR
Estimate Timeline
5 years
Results
Improved connectivity and accessibility due to the establishment of new regional trails; Increase attractiveness of the region by providing comfortable accommodation options.
SI 2.8
Secure partners to promote concept of “guides-trails-huts-rescue”
Municipality
2.8.1
Create an affordable scheme to establish regional mountain emergency rescue response
Mestia, Lentekhi
Responsible Party
Estimated Budget
TBD
Estimate Timeline
3-5 years
Results
Rescue system network, communication channels, partnership agreements to secure collective responsibility will be created.
SI 2.9
Hospitality concept based on “Hosts and Guests” relation accompanied by the improved standards of accommodation, mountain huts, quality of food and entertainment.
Municipality
2.9.1
Enhance gastronomic experiences and hospitality standards
Mestia, Lentekhi
Responsible Party
Estimated Budget
50,000 EUR
Estimate Timeline
3 years
Municipality
2.9.2
Develop a concept of "Mountain Host"
Mestia, Lentekhi
Responsible Party
Estimated Budget
25,000 EUR
Estimate Timeline
1 year
Results
Gastronomic experiences based on the concept - research-training-delivery is created and locally promoted.